About South West Swim – Who are we and what do we do?

Expert Coaching. Personalised Training. A Passion for Swimming.

Founded in 2014, South West Swim has grown to become one of the most established and trusted coaching providers for open water swimming and front crawl stroke correction in the South West of England — working with swimmers from the local area, across the UK, and beyond.

We are based in Swindon, with our open water coaching taking place in the beautiful lakes of the Cotswolds.

Our mission is simple:

To educate, inspire and improve your swimming — helping you become the best swimmer you can be, whatever your goals.

Whether you’re a complete beginner taking your first strokes in open water, a triathlete chasing a new PB, or an experienced swimmer looking to fine-tune your technique — we’ve got you covered.

 

Meet Head Coach Jason Tait

South West Swim is led by Head Coach Jason Tait — a Swim Smooth Certified Coach and one of the UK’s few fully qualified Swim England & STA Open Water Specialist Coaches.

Jason’s coaching is built on passion, knowledge, a keen eye for detail.  He has  real-world experience as a long-distance open water swimmer, masters swimmer, and triathlete.

His expertise has been recognised across the sport, working with:

  • Swim England & STA, swimmings governing bodies.  This included being part of the working group that developed the STA Open Water Coaching Qualification
  • Swim Smooth content creator for the ‘Worlds Biggest Swim Squad’ program
  • Wiltshire ASA Open Water Committee / Lead open water coach
  • developed the Swindon Dolphin ASC Open Water Programme
  • Working with Media outlets including the BBC (Various Radio Programs & BBC Top Gear Television show)
  • Various articles published, including those written for Outdoor Swimmer Magazine, Swim England and Speedo UK
  • Working with event promoters such as The Henley Swim, Cotswold Big Swim, DB Max Events, Gurt Lush Events and 113 Events
  • Working with brands such as Finis, Zone3, Swim Secure & Speedo
  • Working with numerous Adult and Child based Swimming & Triathlon clubs

In 2012, Jason and his family were proud recipients of the ASA Family Swim Award, a national award to celebrate their swimming adventures and charity fundraising achievements.

What We Offer At South West Swim

At South West Swim, we offer a full range of coaching options, or as we like to call it ‘The Complete Swim Solution’:

  • Swim Smooth Certified 1-to-1, Video Analysis, Stroke Correction and Learn to swim front crawl sessions in our Private Endless Pool
  • Open Water 1-to-1’s, Skills Workshops and confidence sessions for adult swimmers
  • Squad / Masters Pool Sessions focused for open water, triathlon and distance swimmers.
  • Endless Pool and open water sessions for competitive junior swimmers

We’re proud to host one of the biggest adult / master swim squads in the local area, and our coaching is tailored to suit every level — from nervous beginners to Ironman athletes and elite open water swimmers. Unlike other masters squad that focus on short distance and competition our sessions are geared towards open water, triathlon and distance swimmers.

 

Why Choose South West Swim?

  • Unrivalled coaching in both the Open Water & Pool –  Not only is coach jason a respected leading coach in the uk but we also have the qualifications to back this up from the governing bodies of swimming in the UK. 
  • Full time coaching, swimming is our job!  We put time, effort and investment into ensuring our skills are up to date and relevant
  • Over a decade of coaching experience in pool, endless Pool and the open water.  From beginners to olympians, and every swim type in between.
  • Swim Smooth Certified Coach – Experts in Stroke Correction
  • Fully Qualified Open Water Coaching Specialist with both Swim England and the STA.  Open water lifeguard with RLSS
  • DBS & Safeguarding checked for both adult and child.
  • Helped develop the STA Open Water Coaching Qualification
  • Proven track record of helping thousands of swimmers succeed
  • Safe, fun and expert-led sessions tailored to you and your stroke – Coaching the swimmer and not the stroke
  • Access to our South West Swim Store for swim gear, plus a range of discounts from our partners for our regular swimmers

    We believe swimming should be accessible, enjoyable, fun and inspiring — but above all, safe. That’s why any coaches working with us are fully qualified, with specific open water experience to give you the best and safest session possible.

 

Ready to Dive In?

Take a look around our website to see everything we offer — or get in touch for a friendly chat about how we can help you reach your swimming goals.

At South West Swim, you’re in the best possible hands — so let’s take your swimming to the next level, and beyond!

Please feel free to contact us with any questions y0u may have on session selection, swimming in general or our coaching methods.